Design Wright - Self Branding
Problem - To successfully stand out in the highly competitive creative industry, creatives need to ideate a brand and visual style in order to separate themselves from other designers and create a memorable identity across various platforms.
Solution - After countless attempts to encapsulate my style, my current brand identity revolves around my Bauhaus inspired font to create a timeless logo. The utilisation of the colour orange was different and bright and the use of a strong grid throughout my media channels is a visual style that I believe creates a unique brand identity.
Project Approach
1. Investigate
Research through mind maps, discussion and reflection to myself as a creative.
2. Interpret
Using key finding and insights to develop a visual style representative of myself.
3. Ideate
Precedent analysis and brainstorming to accurately convey my style.
4. Iterate
Colour palette, typeface, style and layout to cohesively integrate into creative works.
5. Implement
The final design was visualised to create a personal identity across various media channels.
